Metaphor Maps
Using Art to Create A Safe Place for Dangerous Truths
When you walk into a room and see people leaning back with crossed arms, responding to words like “teamwork” with rolling eyes and cynical smiles, or worse, staring into space with blank faces of apathy, it is hard to expect you will accomplish much. Yet, you risk — if you ask about “the problem”— potentially hours devoted to a vitriolic bitch session that can demoralize the few previously happy people and intensify the cynicism of the unhappy ones.
Catch-22? Not necessarily. Not if you can change what this group ‘sees.’ If they currently see a Dilbertized, unjust, hopeless situation where they are surrounded by jerks and led by fools, it’s no wonder they aren’t excited about their jobs. But if you can change what they see, then you change how they talk, how they think, and how they act. I’m not talking about rose colored glasses, either.
They need to look straight at whatever “dangerous truth” or “undiscussable” topic is sabotaging their efforts to move forward, and they need to look at it long enough to see something they don’t see now. Most groups give up their efforts to address dangerous truths — not because they haven’t tried to talk about it. But precisely because they have tried to talk about it — and discovered that they fruitlessly loop through the same old routines with no relief. As a trainer or facilitator you want to help them break out of that loop. You want to open up a new perspective, forge a new path for discussion that offers a “way out,” and that promises relief. How? May I suggest colored markers?
Art Opens Their Eyes
Art helps us see what we are missing. Sometimes we see another’s point of view, sometimes we see how small our own point of view is, and sometimes we see that we aren’t alone. Seeing more or seeing better always improves the quality of the decisions we make and how effectively we work with others. When I ask a group to draw what they see, they usually find something either in their own drawing or the drawings of others that changes their point of view, enriches their grasp of the bigger picture, and pops them out of the small picture, hopelessness, or cynicism that keeps them stuck. Art, as a tool for self-expression and communication, moves beyond the limits of language. As a group process, it is a paradigm buster.
I discovered art as tool when I first began consulting on turf wars. Turf wars and ego battles are usually beneath the surface and only discussed in private. It isn’t safe to discuss the “truth” in a group. My “metaphor map” exercise was designed to more rapidly reveal the hidden dynamics in an organization. I needed to know, fast: Where are the “us/them” lines drawn? Who are the game players? Where is the worst infighting? These were questions that usually required dozens of hours of private interviews. Art speeds things up. I asked key people (after a short set-up), to use metaphors to draw maps of the “terrain” within their company. I asked them to show breaks in communication as bridges that were out, Grand Canyon-like divides, walls, etc. Whatever metaphor that best described “what was really going on.” They drew pictures that packed a punch. They revealed truths that were too dangerous to discuss, yet were suddenly safer with the protection of metaphor. And to my delight, the exercise proved to be much more than a diagnostic “needs analysis.” It not only revealed the problems but the process of sharing their maps and telling their stories began to simultaneously solve the problems, as well.
The Opportunity to Tell Your Story
When people don’t feel heard, they don’t listen. Whenever a group needs to share information, resolve differences, or learn from each other the hardest part of your job is to get them to listen. They want a chance to “tell their side of the story” first — before they will open their ears to hear other’s “stories.” Stories are told at a much deeper level using art because there is room for emotional content and because metaphor embraces non-linear concepts obliterated by sequential bullet points on overheads. When you use an exercise like the metaphor map, everyone knows they will get their turn. There is no cross-talk because people are listening – really listening. They are curious. For whatever reason, these drawings are always more interesting than carefully prepared overheads. Genuine curiosity spontaneously creates deep listening.
Unfortunately, people tend to think they either need to be artistically talented or institutionalized in a nut farm to draw. If you decide to use a drawing exercise, you will need to spend a bit of up-front time overcoming resistance with some kind of set-up. Below are some suggestions that will help.
1. Create trust. Spend time establishing rapport with the group. A group needs to trust you, before they will try this. They will intuitively know this is a self-disclosure process that can be abused. Let them see you are interested in a mutually beneficial discovery process not a manipulation process.
2. Stimulate hope. Talk about what they could accomplish if they really worked together. Reveal a few “truths” of your own.
3. Pre-empt blame and feelings of defensiveness. Describe territorial and negative feelings as natural reactions to stress and uncertainty. Talk about the predictable games that people play when there are too few resources and too many priorities. Make it o.k. to admit to “negative” feelings.
4. Make it safe. Make agreements that make this exercise safe for everyone. Agreements on confidentiality, respecting everyone’s point of view, seeking first to understand, etc. (I’ve even agreed to shred the pictures after the meeting.)
5. Instill confidence with clear directions. Ask them to draw a picture that is a metaphor for their organization – to go at least one level bigger than their day-to-day interactions. Explain that their drawing is going to be a piece of the puzzle that only they can see. Give them lots of ideas for metaphors: bridges, bridges that are ‘out,’ walls, unkempt vs. kept garden, cityscapes with slums, ships, islands, a golf course, whatever. Then let them draw whatever they want without judgement.
6. Give everyone a chance to tell their story. Assure them that no one has to share if they don’t want to (if you set it up right, most will want to). Ask the most willing to show their pictures to the group and describe their metaphors without making judgements or naming names. Humor is your ally. There are always funny pictures and lots of giggles. Encourage a sense of fun. Invite questions of clarity only. Ensure questions stay within the safety of the metaphor. For instance “Are you saying our department is lazy?” Needs to be rephrased as “Are these “carpet people” dong any work?”
7. Let the increased understanding do it’s work. Don’t try to solve dangerous truths and undiscussables in one session. If you rush to solutions they won’t get the benefit of increased understanding. This is the sort of thing that needs time to seep in. It may be two weeks before they “get it.”
Open Eyes Open Hearts
Drawing can invoke an altered state. When you try a drawing exercise you will notice that as your group begins todraw, a hush descends upon the room. It is similar to a trance state –a state that invites transformation. People see things they missed before. Suddenly they see another’s point of view, the bigger picture, and/or the fact that other’s want the same things they want. They can see because it is safe. And because a picture is worth a thousand words.
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“Okay, on three, everyone take two steps to the right.”
“If they can’t tell us apart, no one gets in trouble.” If you’re afraid to stand alone, you’ll never stand out. A cohesive team can move quickly, but a scared team isn’t going anywhere fast.
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“Concrete wall.. Dam.”
Ahhh, the frustration of working in large organizations. If you don’t have a sense of humor you’re miserable and chances are you just make everyone else miserable.
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“What do you mean I’m not approachable? I AM smiling.”
Your face tells employees a story. They wonder do I tell the truth? Or do I let some other sucker do it…later?
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“Have I ever told you the one about the time I grew back from just one arm?”
There are some stories that get old. Yes, they were amazing the first time we heard them. Fifteen years later, not so much.
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“Personal space? What do you mean I’m in your personal space?”
Revisiting the original vision story can soothe petty frustrations brought on my late hours, too much caffeine and purported refrigerator thefts.
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“So I know I’m the new guy, but I have some really great ideas. Seriously, they are great ideas!”
Enthusiasm is often viewed as naivete’. Slow down! Tell a story that builds your credibility. Let your ideas reveal themselves to your listeners.
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“What I could teach you, my dear. Come closer and sit awhile.”
Wasps match some human behaviors: dominance, deceipt, and opportunism. All queens start alone, and manage the hive as a hierarchy. Everyone has a story, don’t be afraid to ask.
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“Call in the sharks. That new fish is getting on my nerves.”
People (and fish apparently) will “kill the messenger.” Wrap the truth in story and avoid the sharks.
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Most. Boring. Powerpoint. Ever.
No one will ever complain if you replace a powerpoint slide with a good story.
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“Here are the chocolate candy samples. Maybe a lighter brown?”
Not flattering, but we remember “ick” details. Disgust is one of the original emotions. Just don’t overdo it.
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“When they talked about transferring us I really expected we’d have a desk and everything.”
If you want to improve morale it takes more than telling a new story. The story needs to be true.
“When they talked about transferring us I really expected we’d have a desk and everything.” -
“HQ promoted me to be team leader. Correct me if I’m wrong…but do you see a team here?”
Before you get mad, consider explaining your frustration with a story to put your listener in your chair and see what you see.
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Please just look at the new budget. Pretty please?
Some stories last a day. If you asked for too much money, you could plaster this little guy’s face all over the office. Do your own campaign on frugality. Wear old clothes. Tell a story.
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“Fine. I’ll go to your two day retreat. But I’m not hugging anybody!”
Story feels too touchy-feely for some. Don’t force it. They might cry and get snot on your shoulder.
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You want me to what? I don’t know any stories!
Most everyone says this when you ask them to tell a story. Keep prompting, what happened when…? Last big crisis…?
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“I’ve heard it all before, you little monkey. Try again.”
New. Original. Unique. Products? Yes. Human needs? Nope. You can still use old stories to understand human needs.
“Yeah right, like a guy with a blue and red nose could possibly get promoted around here.”
Turf wars are just another form of discrimination. Whether people discriminate on the basis of status, occupation, geography, or industry the ten territorial games are the same. The idea is to fight all forms of discrimination.
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“We didn’t have any problems until you arrived. A little sand in our faces, but no problems.”
Big stories rewrite reality. Welcome fear, it means people care.
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WILL YOU PLEASE SHUT UP?
Keep yelling…or ask to hear the story behind that constant suggestion? Listen it out of them and they will see the error in their thinking or you learn something.
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“Hey, you can implement any policy you like….it doesn’t mean it’s going to happen.”
There are ten territorial games people can play to block implementation. All are driven by the story they tell themselves.
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“I’m your new boss. Allow me to demonstrate the parade rest I expect when I enter the room.”
Military style management can alienate staff and kill creativity. Obedience is the lowest form of cooperation.
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“One more bite and we won’t ask again….promise”
Some people are never happy no matter how much you give them. The trick is to teach them to fly and find answers by themselves.
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“Tony, give up already. If they really wanted us to fly…they would have given us wings that work.”
Doing more with less makes sense as long as you give staff the tools they need. Give your staff the tools of self awareness, storytelling, and dialogue.
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“Having a positive attitude won’t make you more successful…but it will irritate your enemies enough to make it worthwhile.”
Sometimes the most valuable thing a group can do is lighten up a little. Creativity is more accessible when people are relaxed and having fun.
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“Statistics say one in every four people suffer from mental illness. Look around. If the three people closest to you seem okay, it’s you.”
Sometimes a work group needs some good ol’ fashioned therapy. Telling the truth, hearing the truth, venting emotion. Afterwards everyone is exhausted, incredibly relieved that it’s over, and ready to get back to work.
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“The entire team had our hair done just like the boss’s. It’s your turn.”
There is more than one right way to accomplish goals. Diversity isn’t just driven from the top down. All staff play a part in rewarding diversity.

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